Under a huge portrait of Che Guevara, Mercedes’ Dieter Zetsche touted a vision of car-sharing. (Credit: Sarah Tew/CNET)

“Some colleagues still think that car-sharing borders on communism,” Mercedes-Benz Chairman of the Board of Management Dieter Zetsche said onstage at CES today, speaking about Mercedes’ new CarTogether initiative. “But if that’s the case, viva la revolucion!“

By Gary P Jackson

You live long enough and you will see it all.

I can’t imagine that any serious human being doesn’t know and understand who Ernesto “Che” Guevara was. Guevara was a psychopath. A mass murder who killed for pleasure. He was so evil that even Fidel Castro ran him off!

Now Mercedes-Benz is using this mass murdering communist as the pitchman for one of their programs. Mercedes-Benz has a “ride sharing” program already in place, that uses their worthless little Smart car. The idea is for drivers to share cars to “save the planet.”

Insert long winded, multiple syllable curse word filled rant here: ______

Full disclosure. I’m a long time Chrysler guy and was around when Chrysler and Daimler became a “marriage of equals.” Dieter Zetsche was put in charge of that fiasco. Chrysler’s quality suffered under his watch. So did sales.

It seems Herr Zetsche’s judgment hasn’t improved. We could go all day long about the wisdom of a car company looking for new and creative ways to sell LESS cars, something Zetsche has intimate knowledge of, but using a communist serial killer to do it is just beyond the pale.

It should trouble any decent human being that anyone would embrace Che Guevara in any way. That a major automobile company would also seem to embrace communism should scare the living hell out of everyone.

Communism is a vile and dangerous ideology. Somewhere around a 100 million people have been murdered in the name of communism. And yet, far too many people, including many Americans, think it’s hip and cool.

From Mike Gonzalez atHeritage on Che:

He had, moreover, little time for youthful rebellion and none at all for individualism. Lastly, Che Guevara was a racist who specifically held blacks in contempt. I think about this often when I see deluded young African-Americans wearing a t-shirt with his likeness. But a German born a handful of years after 1945 really ought to have known better.

In other words Che wouldn’t be down with all of these “occupy” nimrods, many who wear shirts, or hold signs, with his likeness on them. Not a fan of blacks either.

Great image for Mercedes-Benz, don’t-cha think?

CBS has a puff piece with more details about Mercedes-Benz’s program, and embrace of communism and mass murder.

I might suggest readers also take time to read The Black Book of Communism.



The book is available for all to read, online, and free of charge. It’s a comprehensive look at the evils of communism. Check it out here.

From the book. These are estimates of how many have bee slaughtered in the name of communism.

65 million in the People’s Republic of China



20 million in the Soviet Union

2 million in Cambodia

2 million in North Korea

1.7 million in Africa

1.5 million in Afghanistan

1 million in the Communist states of Eastern Europe

1 million in Vietnam

150,000 in Latin America

10,000 deaths “resulting from actions of the international Communist movement and Communist parties not in power.“